Promotion of Colgate-Palmolive Essay

Promotion is a communication means the merits of the product and persuade customers to buy it . Promotion has following four distinct elements. personal selling , Advertising , Sales Promotion,and Public relations which can be used as such(prenominal)(prenominal) or can be used in combination to promote the product .ADVERTISEMENTColgate in the main used advertisements as its main promotion strategies. Its different products which are designed for different segments are targeted to the hearing by highlighting its features. Its common tagline for all products is -No1 brand recommended by dentist.SALES PROMOTIONAs such no promotion is done at retail level except the recommendation by the shopkeeper. that for rural market COLGATE uses VAN (van is a mobile promotion station having facilities for screen fork out, slide show and mike publicity.PUBLIC RELATIONSPR campaigns were undertaken extensively during the launch of the brand in leading newspapers and magazines, though they were fo cused more directly on enhancing the image of the parent company in the eyes of stakeholders worry shareholders potential investors, etc.that in consumers.Oral Care Special OffersStrong teeth and secure future, with ColgateYour children are your tomorrow. presents your accident to ensure that they get the best higher education possible. Stand a chance to win scholarships of up to 1 lakh with the Colgate Scholarship Offer and secure your childs future. on the whole you have to do is give a missed call on the number printed at the blanket of the Colgate pack and be eligible for the lucky draw. Hurry Over 200 scholarships up for grabs.Price of Colgate-Palmolive worth is consists of tactical marketing tolls,blemded into an integrated marketing programme that actually delivers the intended value proposition to taeget customer such as List price , Discount , Allowance , Paymeny period , Credit terms .