Jared Diamond. the Worst Mistake in the History Essay

Jared Diamond. â€Å"The Worst Mistake in the History of the Human Race† Jared Diamond writes about the consequences of agriculture on the human race. He suggests that the earliest farming societies did not have an easier more productive lifestyle than hunter-gatherer societies, contrary to popular belief. For example, the Kalahari Bushmen spend a mere average of 12 to 19 hours a week to getting food, and on average sleep a lot, work less hard, and have more free time than people in hunter- gatherer societies. Another consequence agriculture had on humans is their diets. Hunter-gatherers eat many various wild plants and animals; therefore, they have better nutrition than farmers who generally only eat the limited variety of crops they produce. For example, the Kalahari Bushmen’s daily intake was 2,140 calories and 93 grams of protein, whereas farmers gave up good nutritional crops for cheap calories found in their starchy crops. In my own opinion, I believe that Diamond’s paper is for the most part skewed for the reason that he has a great anti-progressivist bias. Whenever Diamond makes a direct comparison between farming and hunter- gatherer societies, he shows all the positives for hunter-gatherer and the negatives for farmer societies. For example, when Diamond is comparing the nutrition of the two societies, he talks about the balance of nutrients and diet, he mentions that the Kalahari Bushmen eat a variety of over 75 different wild plants and receive more calories than needed. On the other hand, he mentions the fact that thousands of Irish farmers died during the potato famine during the 1840’s. Another example of how Diamond’s bias towards the gatherer side affects the paper is when he tries to compare the Bushmen to the Ethiopian farmers. The comparison is trying to show that being a gatherer is a better choice by comparing Kalahari Bushmen to the Ethiopian farmers. This is not an equal comparison because he uses the Kalahari Bushmen who are apparently above average on nutrition and one of the most successful Hunter-gatherer societies to one of the lower, undernourished farming societies in Ethiopia.

Advertising Mixture of Art and Science Essay

Advertising allows us to communicate a salient message to a large group of consumers faster than any other form of communication. It allows us to truly connect with the consumer; it gives us an opportunity to develop an ongoing relationship between the consumer and a brand. At its best, advertising will create a sense of urgency for the consumer, awareness often honest and accurate that there are products, places, styles or sensibilities that cry out for action or attention. Advertising is a compendium of all communications that consumer sees, feels, touches, hears, smells, and so on. If they are walking through a store, the packaging on particular product is advertising. If they are at home, the direct mail they receive in their mailbox, the e-mails and pop-ups on their computers, or the images they see on television are advertising. The logos on the NASCAR autos or even the t-shirts with every name known to mankind are advertising Advertising A Mixture Of Art And Science: Advertising is a fine balance between art and science. The science part of it is consuming information, but the true challenge is translating these facts into a relevant strategy, into an original, creative execution, and generating the right communication stream. Explanation: Advertising is a mix of science and art. Most companies approach marketing problems in the same way we all do a certain level of copy testing, using qualitative and/or quantitative research techniques. That is the science side of it. The art is in the ideas. It s in being able to see something that others don t see and to develop creative ideas around it. There s a lot of art to that. There are some fundamental rules which successful advertising must follow. First, need to understand the brand which about to take on. Ask questions such as: What are its core equities? Who are the brand s consumers? From there, we need to understand the consumers and observe how that brand fits into their lives and their day-to-day routines. Once we have got that, we can develop a strong, critical consumer insight. Then marry that insight with the core equities of the brand. That way the insight becomes brand-centric. After that, provide a strong creative brief that helps the creative understand the brand, the arriers the brand might face, and exactly what it is that the advertising should do. In reviewing the creative s ideas, it is important that keep in mind whether they really deliver on the marketing strategy. We need to set aside our own tastes and put our self in the consumer s shoes, because nine times out of 10 you aren t the target consumer anyway. Ask, Will this idea connect to the consumer? Once we ve completed the review, take the ideas to the client. WE have to listen to the client, because its job is to protect the core equities of the brand. The client needs to feel comfortable, but also needs to judge the idea the way you did will it connect? You need to cut through the clutter, engage the consumers, and persuade them to take an action or purchase the product. At the end of the process, we need to get the results and learn from them. If the process worked well, understand what made it successful and keep it going. To succeed in the advertising business, we must be able to see opportunity in the abstract and then, you must make it real. Advertising is a part art, part science, and perhaps even a greater measure of discipline. If you don t have a disciplined approach to developing a strategic platform, it will be impossible to produce quality material over a long period of time. The essential tactics for this type of disciplined approach are many: Hiring, training, firing, strategy development, creative development, media development, account service, research; how you follow up with your clients on a day to day basis; the processes you use within your agency; the financial discipline you have within your company; how you approach developing a real partnership with the client; how you approach developing an understanding of their products or services. So, discipline isn’t something that s nice if we have time for it; it s mandatory. We can t just wing it. In years past, advertising agencies have had the reputations of being free-thinking, free-wheeling, free-spending bastions of creative largesse where folks think, do and create great things all day long. But anyone who has worked in the business knows that the creative part is the figurative tip of the iceberg: It only represents about 10% of what we do. The rest of the time is spent learning, researching, understanding, and massaging information so that we can actually deliver a message that makes sense and produces results. Conclusion: Advertising has been described as something that interrupts someone s attention long enough to be able to sell them something. Fundamentally, you are imposing yourself intruding upon someone s time and finding a way to connect with a passive mind in a very brief period to help inform or intrigue with something that has value to that person. That’s what advertising is. The art relates to the entertainment qualities, which are there to capture interest. The science is in the ability to understand what you are going to do when you have those two or three seconds of attention. The science involves having an understanding of people and human nature; understanding the qualities of a product, a brand, a category, or a specific offering and being able to frame it properly.

Response to u09d1, u09d2, u09d3 Coursework Example | Topics and Well Written Essays - 750 words

Response to u09d1, u09d2, u09d3 - Coursework Example Conversely, Childers underlines the notion of neutrinos as one of the smallest particles in the matter. As of this, I would rather consider this point into my discussion on the red-shifted and blue-shifted zones of the Local Group. Benjamin managed to resolve this very issue in a simple way. He justifies it through the works by Bennett, Donahue, Schneider, & Voit (2009) so as to forward his research in a more simplistic manner. To say more, Benjamin Childers sounds quite comprehensive in his debate on the neutrino-related movement of the matter in the universe. The size of the galaxies (their enormous magnitudes) impress out of assumptions by Childers. His post needs continuation, since it has many to talk about the standpoints of moving galaxies and our presence in the solar system as well. Moreover, he is more focused on temperature variations evident in our galaxy as a part of the larger structure of the universe. It is not a conundrum for me and him, as we both provide a number of arguments to make all doubts and misconception render null. In addition, Jack Gilmer’s post on the Big Bang theory complements my discussion on why I see it feasible and valid in understanding of the universe creation. Gilmer is too excited in describing his thoughts on the theoretical approach. In this respect he reminds me myself, as I was always too interested in the creation of the universe and when the starting point was. Jack Gilmer is similar to my discussion in the question of what caused the Big Bang. On the other hand, his inquisitiveness regarding the reason for the Big Bang complies with my discussion. Moreover, his argument is based on the lack of another viable model to understand the reason why our universe was created. He is similar in thought with me as of the scientific point of view and the physical

Dutchman and The Slave by Leroi Jones, Also known as Amiri Baraka Essay

Dutchman and The Slave by Leroi Jones, Also known as Amiri Baraka - Essay Example As both plays are told within the time frame of the 1960s, the mentioning of such relationships would prove essential in terms of achieving a greater understanding about the era of that time. The Vietnam War would be in full swing and the introduction of the civil rights act, would allow for the opportunity for individuals of African American descent, to have the opportunity to experience things that their ancestors would not have been able to do before them, such as vote. The introduction of such debate into the national debate would create greater commentary on the part of both sides of the racial landscape. In Leroi Jones’ ‘Dutchman’ & ‘The Slave’, he would seek to illustrate the intricacies of the relationships that inter-racial couples seek to have. This period of time in the 20th century, would serve as a deciding point for many in the nation as a whole. The decision of where they stood in their own cultures and also, where they stood in terms o f their ability to be involved with one another in terms of being romantically involved. In the ‘Dutchman’, the play begins with the introduction between Clay and Lula. Clay is an African American man, while Lula is a Caucasian woman. The characters are introduced by means of their presence aboard a cable car and the action taken by Lula of sitting down next to Clay. The flirty level of dialogue exchanged between both characters, as the train was moving along, would be an example of engaging in an intimate relationship with one another, without the inclusion of the physical aspects, or at least in the beginning. Just as both genders would find themselves with different perceptions about things, so would be the case for members of differing nationalities. The character of Lula would take a more physical response toward the character of Clay, in terms of initiating their intimate contact. When Clay proceeded to make an idle comment about the

Compare and contrast Research Paper Example | Topics and Well Written Essays - 1500 words

Compare and contrast - Research Paper Example â€Å"A Hungry Artist† is another globally acclaimed short story written by Franz Kafka about two decades after Chekhov’s The Lady with the Dog and describes what the nature of an individual’s life is in very troublesome circumstances. The artist in the story is victimized by the society in which he lives and Kafka through creating this unique character adeptly explores the themes of isolation and deteriorated human relationships and how they influence a person’s actions. In this essay, I plan to compare and contrast â€Å"The Lady with the Dog† and â€Å"A Hungry Artist† on the basis of the themes of social isolation, victimization, and corrupted human relationships. Gurov, a Russian banker, is introduced by Chekhov as a very unhappy and unfaithful husband who is deeply dissatisfied by his marital life and frequently cheats on his wife. By having affairs with other women, he corrupts the relationship he has with his wife. Though despising al l women in general, Gurov has a strange yet very refreshing encounter with an unfamiliar lady named Anna while vacationing in Yalta. Like every time before, Gurov intends to only have a short lasting affair with the woman and then simply part ways in order to save his reputation and protect himself from social condemnation. However, this time things take a different turn and Anna develops emotional feelings for Gurov. They start an affair spending most of their time in Yalta together and taking long drives. All of this continues while Anna’s husband is also expected to arrive in Yalta which stresses on the inevitable human need to connect with someone under whatever circumstances and how a person could sometimes be left so isolated and starving in a relationship that he/she would seek whatever means to fulfill that hunger. The threat of community rejection and social condemnation is always there for both Gurov and Anna but dissatisfaction in their respective marriages is a hu ge motivating factor for continuing the affair. Both characters’ reputations and marriages are at risk and social rejection is in itself a huge devastating consequence. Still, they cross all social barriers to indulge in a sense of closeness. Unlike other women in Gurov’s past with whom he has had affairs, Anna excites him with sadness and innocence in her character which he finds very difference and intoxicating even. Chekhov emphasizes Gurov's yearning with acute intelligence by expressing that â€Å"she, this little woman, in no way remarkable, lost in a provincial crowd, with a vulgar lornette in her hand, filled his whole life now, was his sorrow and his joy. He thought and dreamed† (Research Matic). Other women that Gurov has ever known have no trace of innocence in them but Anna is the only woman in his life who manages to really excite his desires and attract him towards herself. After arriving back in Moscow, Gurov’s idea that his memories of Ann a will soon fade out by immersing himself in daily work routine does not remain successful. This is because his marriage brings him no happiness and only serves to foster the sense of loneliness which secretly gnaws at his heart every moment of his life. Anna’s company in contrast seems to be the perfect antidote for all the emptiness inside him yet it is fraught with the threat of social victimization and

The Role of Mainstream Media Limited in Contemporary Globalized Essay

The Role of Mainstream Media Limited in Contemporary Globalized Society - Essay Example The power today lands in the hands of people who have become both the architects and focus of media, and are redefining globalization. The key question that this essay, analyses and addresses, is whether the role of mainstream media, in light of that has been limiting in today’s globalized world and how the power-shift towards social-media is affecting mainstream media. Introduction Of the three dimensions of globalization: political, economical and cultural, cultural globalization has been the face of globalization. It is partly because of concerns with economic and political forms of globalization (Robertson and White) and partly because of the active role that media has played in it. The speech of Boris Yelsen on the fall of Soviet Union, broadcasted by CNN satellite has been identified as the decisive moment of advent of globalization (Beck). Since then, Media has played an important role in defining, shaping and amplifying globalization. Marx and Engels contemplated that print media, known as the Fourth Estate, would be an important piece in the establishment of a democratic public body that catalyzes social change (Kellner and Pierce). The rise of global media with cable television, news networks and privatization of media further brought the world together. A number of networks became global in their outreach like CNN, MTV, HBO, ESPN, TNT, Nickelodeon, the Cartoon Network, Discovery, Disney, and many of these channels were translated and adopted as per local languages and cultures. Some scholars, however, have criticized this influence, as cultural imperialism as Western culture has been dominant in private media networks (Jan)(Thussu). Technological advancesand socia media The communication ecosystem of the industrial globalized society has been traditionally built on mainstream mass media, principally television, radio and the print press. These technologies have adopted the mass dissemination of a one-way communication from one-to-many. Since t he late 90s, the extensive spread and diffusion of the Internet, mobile technologies, digital media and a diversity of social technological tools throughout the globe has transmuted the one-to-many communication network into interactive horizontal linkages that link the local with the global. New forms of social media (online media tools that enable people to communicate easily with internet to known people or a wider audience), such as text messages, tweets, blogs, communication forums, social networking sites, podcasts and wikis, tailor the flow of messages from many-to-many. This medium has provided alternative means for citizen communication, participatory journalism and globalization. Power-paradigm within mainstream and social media Power has played an important role for mainstream media to create an impact on the society. In his book, Why study the Media?, author Roger Silverstone states that media holds the power to influence and change the political processes(Silverstone). It is about the reach, representation – presenting, revealing and explaining, that gave mainstream media a commanding control over how things are perceived in different types of the world. Similarly, (Volkmer) in his book, News in the Global Sphere: A study of CNN and its Impact on Global Communication, asserts that global political communications such as that of CNN International have been a dominative force in creating a global public sphere and thereby a global civil society. However,

Napoleon Crossing the Alps Essay Example | Topics and Well Written Essays - 500 words

Napoleon Crossing the Alps - Essay Example According to the paper the source of light in the painting is the sun, the universal light and illuminates the foreground even more. The background is not truly dark but the fact that Jacques-Louis David has illustrated the horse and the rider in such a way that dominates the whole painting, which is the whole point. Bright colors and dark shades help achieve this. The effect created by the color and brushstrokes indicate roundness and depth that is evident in the curves of the horse and the folding of the cloak fluttering in the wind.This discussion highlights that the use of colors highlights the leading figure glorifying Bonaparte, depicting his greatness. The oil painting truly captures his greatness. It is as if he is put under the spotlight. Especially when the background is a little blurry which creates the effect of distance, and gives brings horse rider even closer to the viewer. The lines in the painting converge towards the legs of the horse. As a result, the viewer needs to look up towards Bonaparte's face. This illusion creates dominance and power. His war victories and smart tactics have won him several accolades, and this painting is a depiction of his achievements, elegance, and his grace.  Jacques-Louis David had a strange relationship with Bonaparte but by painting such elegant portraits he helped the general in his cause.  The word ‘Hannibal’ in the painting refers to one of the greatest military minds that ever lived.

Can JavaScript be used in server-side validation Essay

Can JavaScript be used in server-side validation - Essay Example Furthermore, simplifying the process of consuming XML can also be looked forward to. However, from the standpoint of security, it is important to say that not all users will have JavaScript enabled. This means that server side validation is important for both compatibility and security reason. In today’s advancing digital world, everyone wants to be protected against the malicious user. JavaScript however can easily be bypassed by this user and allow him to turn in detrimental input to the server (Hall, Brown and Chaikin, 2007). In this regard, although JavaScript is possible in server-side validation, it is also important that upon its implementation, a remarkable connection to the user will have to be initiated first. Unfortunately, not all users will have their JavaScript enabled. One should respond correctly to the client who is sending HTTP, which must literally include the concept of validation. This makes sense especially in the context of the entire validation process for security purposes. Thus, it also makes sense to explore further JavaScript and its potential usage in the server-side

College Essay Essay Example for Free

College Essay Essay The last two years I have been on the high school gymnastics team. Before that I was in club gymnastics, yet somehow both are very different from each other. When I started high school gymnastics I didn’t know what to expect. Everyone was very friendly and excited to start the season, just like I was. In club gymnastics, it seemed more like an individual sport. High school gymnastics has been such a good and different experience. It may seem like gymnastics would be the same no matter where you went, with routines and working out the same. But in high school, you see your friends in the gym and during school too. I have made so many friends and new relationships with people with different interests and personalities, that I didn’t think I would ever get to know. I have learned from these relationships how to respect people more and treat people how you would want to be treated. It has helped me to understand people better and how to respond to people in different situations. Now it may seem like I only did gymnastics for friends, but that’s not true. I have been in gymnastics since I was 3 years old. It has taught me so much more than just friendship. It has taught me self- discipline, courage, strength (physically, and mentally), and now that I’m older, leadership. In life I consider those very important traits to have. I can take what I’ve learned in gymnastics and apply it to everyday life. We would have to set goals for gymnastics on certain skills we wanted to get by a certain time. I have used that to set goals for the future and where I want to be in 5 – 10 years. Not only did I set those goals, but I know what I have to do to achieve those goals. And having self –discipline helps me keep myself on track to make sure I get things done, not just with goals in life, but also with everyday things. For example, juggling school work and gymnastics. I have to keep myself on track to make sure I understand the material to keep my grades up. So gymnastics has really taught me a lot, not only throughout my life, but these last two years especially. It has helped me over come things I didn’t think I could handle by myself. I can honestly say gymnastics has made me the person I am today, and can’t wait to see the things colleges brings my way in the future.

Research Article Critique: Theories of Helping

Research Article Critique: Theories of Helping Research Article Critique Wong Hiu Tung Research Article Critique Sprecher, S., Fehr, B., Zimmerman, C. (2007). Expectation for mood enhancement as a result of helping: The effect of gender and compassionate love. Sex Roles, 56, 543-549. doi: 10.1007/s11199-007-9192-6 Introductory of summary of the study In this article, Sprecher, Fehr, and Zimmerman (2007) attempted to investigate how gender and the propensity to experience the compassionate love for others are associated with the forecast of the enhancement of positive mood from giving help to others and receiving help from others. They aim to examine whether the several psychological theories of helping, which suggested that people provide help due to receiving benefits, are correct or not. More specifically, the benefit received from helping could be the self-benefit, which is the enhancement of positive mood. As a result, the participants, 47 males and 133 females from U.S. Midwestern public university, were asked to complete the randomly assigned questionnaire, either imagine themselves as the giver or the recipient of the helping acts, during the class. Firstly, participants were asked to rate the degree to which each helping behaviour was a good example of compassionate love. Secondly, they were asked to imagine the eight helping acts, which involved making a special meal, buying a present, expressing empathy and caring, verbal support for a tough decision, providing care when sick, a surprise gift, a call when feeling down, and sticking up for another, occurring with close friend and to assess what degree would they experience an increase in positive emotions as a consequence of each of the helping act. Finally, they completed the Compassionate Love Scale about their compassionate love for others. This study found that all helping behaviours in this research were good examples of compassionate love and were expected to increase the mood of the individual. More specially, females are more likely to have an expectation of enhancing positive mood as a result of both helping and receiving help in a relational context than males. Moreover, individuals who are high in compassionate love for others are more likely to forecast their enhancement of positive emotion from giving and receiving help than those who are lower on compassionate love. Altruism and gender role are the meaning of these results. Critique Research Topic and Question The problem is clearly stated and is researchable by examining how gender and compassionate love are associated with mood enhancement from helping respectively. There are three variable in the research question and most of them are clearly defined. The mood enhancement is clearly defined as the increase of positive emotion, such as happiness, joy, or satisfaction. The compassionate love also had well-defined with the support of forceful psychological literature. Nevertheless, the definition of helping behaviours was ambiguous. The helping behaviours are defined briefly that merely included the eight helping acts, and stated that those helping acts are commonly experienced in the friendships of young adults. Therefore, it may need to provide a clear definition of helping behaviours in order to clarify which behaviour can be involved in the situation of helping within this study. Literature Review The review is relevant to the research questions and design. The researchers cite previous studies of the association between helping and different variables respectively, such as gender, receiving benefit, and the situational and dispositional variables. Moreover, the review included the previous studies which related the design and the research question of the present study and pointed out the limitations of the previous studies in order to justify the contents of their research. However, the review did not include the literature which contradicts to the prediction of the study, for example, the helping behaviours may not be determined by the rewarding. Sampling The participants were similar in term of education level, ethnicity and social class to reduce the intervention of those variable. Lack of the method of selecting the sample is the limitation of this study. It merely described the number of participants and the ratio of the majority and the background of the participants, but have not reported the sampling method. Furthermore, the ratio of the participants’ gender may not appropriate for this research which the number of the female participants was almost triple of the number of male participants. Since the gender is one of the considerable variables in this study, it is hardly to conclude the effects of gender in the expectation for mood enhancement due to the imbalance of the ratio of the participants’ gender. Method Selection The selected method is appropriate to the research question. Since the questionnaire was the most appropriate and convenient method of self-report, it is suitable for examining the expectation of mood enhancement. In addition, the scenario study can relatively be provided adequate answers to the research question. Because the participants can be easier to imagine the several helping acts by the provided scenarios than the non-scenario questions, the participants can more accurately predict the emotional changing after giving or receiving help. The selected helping acts may not be the most proper indicator of helping behaviour as the limitation of the study, especially making a special meal, buying a present and giving a surprise gift. In general, those three helping behaviours in this research cannot be generalized as helping behaviours because these behaviours may occur in other situations rather than the situation of helping, for example, we may buy a present to our friends for their birthday. Moreover, the participants may increase their mood due to the external reward instead of receiving help. For instance, the participants may feel happy, as well as mood enhancement, because of the gift rather than receiving the help. Therefore, the validity of the research is low since the three helping acts are not appropriate as the helping behaviours. Procedure The designed procedure is clearly described regarding the work of the researchers and appropriate to answer the question of the study. First, the pre-test administered to the small group of similar students assessed the effectiveness of the eight helping behaviours. It was appropriated to ensure that the eight helping behaviours are suitable to measure the mood enhancement as a result of those helping acts. Second, the procedure had protected the confidentiality of the research participants due to the anonymous and voluntary questionnaire. One limitation of the study is that the questionnaire was completed during the class time. In general, the time pressure mostly occurred in the lecture because of the pressing courses. Therefore, the participants may complete the questionnaire arbitrarily, as well as answering inaccurately, because of the time pressure. As a result, the questionnaire can be completed in their leisure time in order to reduce the time pressure as an influential facto r. Data Gathering and Analysis There are several strengths in this section. The data are presented clearly and fully that the results are clearly separated into three sections of the research question which base on the sections of the questionnaire: the helping behaviours were good examples of compassionate love, the association between gender and the expectation of mood enhancement as a result of the helping acts, and the association between compassionate love and the expectation of mood enhancement as a result of the helping acts. Also, the appropriate inferential and descriptive statistics are clearly described in text and presented in organized tables. Furthermore, the results are clearly stated which correlations failed to reach the significance for the helping acts in giving and receiving conditions. For example, male and female participants’ ratings of the giving or receiving a surprise gift did not differ significantly in expectation of mood enhancement. Interpretations, Conclusions and Discussion The researchers clearly concluded that the results of the study provide support for the two hypotheses. However, the results may not conclude that the gender is associate with the forecast of a specific self-benefit because the number of male participants are relative extremely smaller than the number of female participants. Therefore, the association between gender and expectation for mood enhancement is not representative. Although the researchers made a clear interpretations of the results in terms of the gender role and altruism, they had not explained the results of failing to reach the significance for the helping acts as the limitation of the study as well. For example, the helping act of giving or receiving a surprise gift was not a significant difference from male and female participants. Therefore, the study would also be explained the contradictory results for providing well-founded interpretations of the data. The limitations of the study are incomplete that the researchers merely considered two limitations of the study, which focus on a context and an emotional consequence of helping behaviours. Some confound is absent to present in the study, such as the cultural differences, age. Moreover, the participants’ mood also be enhanced by the external rewards rather than receiving or giving help, such as receiving a gift or a meal, when the participants imagine the situation. Therefore, the researchers may need to present the other limitations of the study. Finally, the researchers are presented the suggestion for future studies comprehensively. The researcher suggested the future studies can examine how gender and compassionate love associate with the anticipation of negative emotion as the consequence of helping behaviours in other relational context, which based on the limitation of the study. Therefore, it is the contribution of this research.

Sainsburys: Strategies for Customer Retention

Sainsburys: Strategies for Customer Retention CHAPTER (1) Abstract My research paper basically seeks to understand the priorities of customer in Sainsbury of selection of products while shopping. And Sainsburys efforts to work on their new products with maintenance of their class and reasonable value to give best services to their loyal customers. My research also seeks to highlight the consumer behaviour which makes them to keep visiting Sainsburys. UK retail market is the best example of competitive market. Research need to understand the product class which leads to quality of product and categorization of products, secondly the product value which shows pricing with different aspects in the UK market and specially in Sainsburys. And I am also going to research about the failure strategies of the Sainsburys. I will conduct this research by the one to one interview with the senior manager of Sainsburys as well as there would be a deep research which will be taken out from the questionnaire with the customer of Sainsburys. Basically the interview will give me the basic line of action of the marketing strategy of the new product of Sainsburys and also it will identify the different products class and with their different values. Questionnaire from the customer will highlight the requirements and basic theme of the consumer that what they think, what they plan and how they choose. I shall also discuss the last two years of the Sainsburys progresses about the products because in past two year Sainsbury has improved their activities under the new management. Introduction United Kingdom is one of the most fast growing markets in fast moving consumer goods in the world. Market opportunities are comparatively very better than the other countries. Resources and legal GOVT. policies are very helpful for the new entrants in the retail market even though the UK five hundred retailers are enjoying about 85 percent of the whole market and rest of 215000 retailers are struggling for remaining market shares. And this trend or market competition encourages or forces the retailers to focus only the customer needs. This trend gives the opportunity to big retailers to make the huge supermarkets. That all the fast moving products include food and noon food item, home appliances and much more under the same roof to fulfil the customer needs and these supermarkets proved more convenience for the consumers. In early 19 century in UK, the retail market had different shape which calls co-operative movement where the multiple retailer or group of retailers comes under one management for working together to sell their products in reason able price to their customers. This trend of co-operative movement started in UK by Rochdale, Lancashire in 1840 and later in north of Englands retailers. But this merging was only for the customers who purchased the products in bulk. After Second World War when the economy of United Kingdom was rebuilding, that was the perfect time for the investors to invest in the different fields of business and retailers also made their positions. Like after four year of war end Marks Spencer opened their first supermarket in 1948 then Sainsburys opened in 1950, Tesco opened their first self service store in 1954, Morison opened 1958 and ASDA opened first supermarket in 1963. The era of 1960, 70s, 80s was the time of expansion of these giants who later opened their sup ermarket with different sizes in all over the places in UK, made their stores more convenience and gave more reliable services to their customers. In todays fast paced life nobody has time to go at individual shops for all the household needs and supermarkets has fulfilled this deficiency by providing their target market all the products i.e., from grocery to personal care, and from children items to medicines and electronics, furniture, fresh items, meat, etc. etc. The availability of all these items under one roof has various attractions which encourage a customer to visit in supermarkets. (www.tescopoly.org) (Raphael Moreau: franchiseek.com) Supermarkets have one major advantage that customer come mentally prepared to make heavy shopping i.e., at least the stock of one week household items so that he / she do not have to come again and again for small items. As London is one of most populated city in the world and day-to-day expenses needs to be made by everyone, in this way supermarkets are able to make large volume of sales. Due to large scale of purchasing supermarkets are able to make different offers especially on the frequently moving items like snacks, cheese, drinks, chocolates, bakery items, beers, wine, vegetables, fruits, meat, etc. etc. In this way consumers are tempted to make forced selling. Due to large sales volume the selling costs goes down which in turn enhances the profits of the supermarkets. (Grahame Dowling: Buying Behaviour) At the start of 2007 the UK retail market was worth about 128.2 billion with the comprehensive increase of 4 percent after 2006. End of 2007 that was reported that there are about 99, 134 retail stores in the United Kingdom which contain the small stores like Spar or Londies and also include the supermarkets like Tesco, Sainsbury etc. These all stores, grocers and supermarkets are expanding their businesses widely as their target market is expanding which made the UK market best example of perfect competitive market. (www.igd.com) UK retail Market Growth UK Grocery Market Performance (Source: IGD Research 2007) As discussed about the supermarkets and different retailers it shows that the customers of UK have wide range of option of selection. In order to evaluate the customer selection of product is the firm it should mostly refer to the traditional forms of marketing as they can be observed in most companies internationally. In this context, the study of Aufreiter et al. (2000) showed that when traditional marketers think of organization, they mean structure: distinct product, channel, and customer groups focusing on specific functional tasks, such as brand differentiation, customer segment management, and market research while functional managers play the pivotal roles in these functionally focused customer groups, which are responsible for generating ideas and taking them to market. (Aufreiter, N., Lawyer, T., Lun, C. (2000) In a sense, customer selection of product is formulated in each case in accordance with the needs of the particular company but most importantly with the conditions of the market. The term of focusing the product is often used in this case to show the involvement of entrepreneur in the design and the application process of the customer satisfaction of specific product and the main targets of the marketing policies used by a specific organization. In this context, Welsh (2003) supported that this term can be defined as â€Å"the proactive identification and exploitation of opportunities for attracting and retaining customers through innovative approaches to risk management, resource leveraging and value creation† (Welsh, 2003, 5). On the other hand, it is necessary that firms internationally use the appropriate techniques of communication in accordance with the social and cultural conditions of the market involved. Regarding this issue, the study of Dobie et al. (2003) showed t hat â€Å"marketing communications are an important element of any product as it is essential to inform potential and existing customers regarding product/service availability and application, and to persuade potential users to investigate, examine, and/or try the proffered product/ service†. (Dobie, K., Grant, J., Megehee, C. (2003). After reviewing the different views of customer selection one could easily notify that in UK where about 10 percent of the whole country is not native can be a complicated market where the product selection can be different and these people have to cover by supermarkets to attract them by their native products with concern food and grocery products. And this objective forces them to make new product lines in their stores. As I mentioned about the trend of supermarket in the UK and further on the three top supermarkets are following: Tesco ASDA Sainsburys This is the recent research that Tesco has 31.5 percent of whole UK retail market share further on ASDA who has 16.7 percent as well as Sainsbury who covered the 16.3 percent market share. In 1980s and early 90s Sainsbury had the leadership of UK market how ever in 1995 Tesco leads with 17 percent market share with rapidly increasing following years. But from past two years when the Sainsbury comes under new management with Justin King they increased well and fortune is this that could compete their rival ASDA and could regain on number two position in UK retail market. Sainsburys management is now improving under the new managerial structure and introducing the wide range of production their stores with different class and value. They increased their organic range and new lines of something new which also include the food items which concern their other countries customers who are living in UK. (news.bbc.co.uk) In 2005 Sainsbury also changed their slogan â€Å"try something new today† to introduce their wide range of new products to their loyal customers. As the Sainsbury is the UK third largest supermarket has increased its like to like sale from last two years. And this method encourages them to deliver large number of products in their stores which is a challenge and if they cant do so they can lower their growth rate as per their other competitors who are increasing significantly. Sainsbury also increased their non food products in the stores. They want to entertain their customer with their new product line including food and non food products. But the challenge is if their other rivals like ASDA and Tesco dont slope down their non food products offers it can be a big lose for Sainsbury. Sainsbury who has about 2.2 billion turnover per year has the fortune to increase it to 3.5 billion by 2011. Sainsbury also have smaller stores then Tesco and ASDA which they are planning to inc rease their stores next year as well as likely to increase the senior management of their stores. As we know Sainsbury has the massive 136 years history in the UK market even though some of the time likes 1995 when Tesco increased its market share till now which is incredible effort of Tesco. But from last two years as under new management they increased their number of stores with their new products. (The telegraph: 27/03/2008) Sainsburys supermarket chain is increasing their new product lines to fulfil the consumer requirement more customers are also making their shopping trend toward Sainsbury. Sainsbury is also managing the price strategy to maintain their sustainability in the market where there other rivals like Tesco and ASDA have vast pricing strategies. New offers are flourishing rapidly in Sainsbury. As I mentioned that UK customer have large number of selection which gives customer freedom of choice thats make Sainsbury to do more efforts. Sainsbury categorize their products with different ideas, thoughts and according to needs of consumer. I will discuss about it in next chapter but some are following with there basic themes. Taste the difference Be good yourself Basic organic Non food items These all Sainsburys categorize food products give the different consumers to different priorities like if we talk about the â€Å"taste the difference† products it covers those customers who come to Sainsbury to buy the quality products with the reasonable price. Second is â€Å"be good yourself† which always keep remember their customer that they are eating low fat food which makes them more healthy and specially those customer who are diet conscious. Third Sainsbury has a wide range of own manufactured brand called Basic which is key area of the Sainsbury turnover. In basic products they promise their customer to give them good products in very low price as per other supermarkets doing. Forth Sainsbury has organic products which give the opportunity to their consumers to buy the products which are total artificial ingredients free. And Sainsbury has introduced organic products in the UK market first in 1985 and latter other retailers got fruit from this product plan. (The telegraph: 11/01/2008) (www.j-sainsburys.co.uk) It is recently been announced by UK retail supermarket giant Sainsburys that their profit increased to 488 million pounds at 2007 which is 28 percent increased form last year. The declaration comes just a day after price rises leapt to three per cent, partly fuelled by improving grocery products prices. Chairman Philip Hampton said: â€Å"This year has been mainly important for Sainsburys since it marked the achievement of the Making Sainsburys Great Again revival plan represent in October 2004 and we stimulated from a period of improvement to development.† Last financial year Sainsburys also take over their target 2.5 billion to 2.7 billion. As for the competitive prices Sainsbury also increase their number of customer visit from 14 million to 16.5 million. And Sainsburys also going to distribute around 47 million pounds to their colleague this year which will come average 401 pounds to every worker. (The Metro UK, May 14th 2008) CHAPTER (2) History of Sainsburys The early years (1869-1940) Mr. John James and Marry Ann Sainsbury was the founder of Sainsburys in 1869. The first shop they open in London at â€Å"Drury Lane†. It was the small dairy shop as well as the area where they open the shop was the poorest area but this shop becomes very popular in the local area as their high quality product in very low price as compared to others. This success encourages Sainsburys owners to open more shops in surrounding areas. In 1882 this short period James Sainsburys had four shops and also he was planning to expand his business in other areas. On the meanwhile they also made their own brand product. Sainsburys also opened its wide range products shop in Croydon which become familiar in very short period. Furthermore in 1890 and 1900 the Sainsburys branches increased from 16 to 48 in all over London as well they open the depot at Black friars which was near to wholesale markets. Era of World War I The world was 1 led the Sainsbury to face the shortage of staff. in 1914 one third of the male staff left to join the armed forces. Women replace the men after getting the training from the school at Blackfriars. Company started to expand during the inter war era. Sainsburys expended in the suburbs of London like Luton, Cambridge, and St Albans. in 1939 there were 244 shops in the UK. Post War Era (1939-1969) This era was the most difficult for the Sainsburys as its assets were badly damaged by bombing and few of them were used by the army as warehouse. This era was not only hard for the Sainsburys but for the British people. The acute shortage of food in June 1950 Sainsburys reopened its first store in Corydon from there Sainsburys started to boom again. In 1969s Sainsburys started to expand in the west and Midlands. Sainsburys: Contemporary Image (1979-2000s) After the world war two, Sainsbury enter a new era of prosperity and growth till then the Sainsburys completed its age of a century. And it was still owned by the founding family. One of the major problem faces by the company in early 1970s was the shortage of oil due to which the cost increased many faults. The increase cost was overcome with the help of bulk merchandizing decreasing per unit cost. The largest stores like one in Cambridge which was opened in1974 offered a wide Varity of product range. It further started to expand in north east England, Scotland, Wales and Northern Ireland. Thus becoming a national symbol. Sainsburys innovated a lot of techniques and styles of retailing using various tools and technology like scanning, computerized stock control and sale base ordering system. Sainsburys was the pioneer which gave a new face to the retailing system for example by using computerizes, energy management, refrigerate plant in store bakery, chillers and freezers. The produ ct ranges got twice till 1994 representing the numerous range of product like produce fresh foods, salads, ready meals, reduced fat milk and different types of specially breads. Sainsburys was the first British market to mark the â€Å"fair trade† products and using the recycle martial for the paper products and the carrier bags. The profitability measures of Sainsbury are 1991 2002: Sainsbury Profitability ratios 1991 1992 2000 2001 2002 Total operating profit margin 5.10% 4.85% 3.74% 3.41% 3.72% Group profit before tax margin 4.70% 4.62% 3.33% 2.98% 3.44% Interest payable as a percentage of turnover 0.50% 0.31% 0.41% 0.41% 0.27% Source: http://www.bized.co.uk/compfact/ratios/profit_add6a.htm Sainsburys maintained the profits in the years 2000 to 2002. In 1998 – 1999, the profits were better than year 2000. The shows that the profit slump is noticeable and was due to the management failure and high competition. Source: http://www.bized.co.uk/compfact/ratios/profit_add6a.htm Clear form the chart that Sainsburys lost its profit sharing in the year 2001 and 2002 and it discontinued many operations and it earned the minimum profit in the year 2002 which started to decline from the year 1998. Today Sainsbury serves more than 16 million customers each week. it has 455 supermarkets and 301 convenience stores across UK. More then 148000 people work under the umbrella of Sainsburys. Sainsburys strongly believes in high quality products and low price. Following that Sainsburys decrease 8500 prices in 2006. Keeping in view the advanced customer concerns about the health (health conscious customers). It introduced the â€Å"Wheel of health† following the traffic light system, highlighted the ingredients and calories presented to customer. These days more then 2000 products has been labelled by the wheel of health. Sainsburys also contributes in charities and local community as well. It donated 70 million pounds to all primary and secondary schools with the help of its â€Å"active kids campaign† using the fair trade products as a priority projects its image as the strong supporter of poor deserving farmers through out he world. In2005 and 2006 Sainsburys staff donated around 9 million pounds in several of charities. Sainsburys also support the comic relief and sorts relief. Sainsbury is also committed towards the environment and does not support the use of plastic carrier bags, which are made of 33 percent recycle martial processed in most advanced recycling units. Sainsburys has lunched a lot of campaign to reuse the plastic bags. Such sort of activities has reduced the carbon emission by 20 percent since the year 2000. At 14 May 2008 announcing the results of last financial year 2007 Justin King Chief Executive said â€Å"since then we have grown sales by 2.7 billion pounds, betting the target of 2.5 billion we said ourselves, and in march we reported our 13th consecutive quarter of like for like growth. I am also pleased to be able to let you know that, we have reported an increase in profit of 28 percent, up to 488 million pounds for the year ending 22 March 2008, more then double the 238 million pounds we reported for the year ending March 2005†. Research Question What makes the customers to opt the products in terms of class or value in the Sainsburys? This research will provide the essential key points of customer selection of products in terms of quality and price in Sainsburys. Aims and Objectives The main aims and objectives of this research project are to: Analyze the customer priorities by quality, price and quantity while shopping in Sainsburys. Find the purpose of range of products in Sainsbury in terms of quality and price. Prices of the product as per other competitors. Marketing strategy of Sainsburys for their new products with different prices. Purpose of product categorization in Sainsburys. Critically evaluate and make out the upgrading which could be introduced into Sainsburys based on the price and quality. Scrutinize the past activities to identify the areas of failure of their products by price and quality. Personal Objectives My personal objectives are: To get aware from leading supermarkets marketing strategy for their range of products and boost my international marketing edge. Secondly to complete my subject and go further for my MBA degree. CHAPTER (3) Literature Review Promotion The retailers having more items and products meeting the customer needs and information called as full service retailers covering every phase of the market segment and Operating such type of retailer service not to be an easy job to be done. Due to the high cost of staffing, higher number of goods including the fast moving consumer goods (FMCG) and slower moving items. Therefore the resulting of towering cost of the business. Hence the promotion of the product of such type of retailer like Sainsburys is highly debatable so as to increase the sale and profit margin. The marketing promotion can not be neglected. In this phase of increase competition, adopting such strategies can easily make a difference. A retailers most important decision depends upon the target market. One has to define and profile the target market before taking any decision. The retailer especially like the Sainsburys emphasises on the product assortment and procurement to comply with the target market demand. Chal lenge of the product assortment leads to develop a product differentiation strategy which differentiates the seller or retailer or merchandiser from the competitors on behalf of product. Seven known possibilities of the product differentiation strategy are Exclusive national brand private branded merchandise Distinctive merchandise events Surprise merchandise New merchandise first Merchandize customizing service Highly targeting assortment Although Sainsburys does not fall in all of such category and has not still adopted but the strategies like private branded merchandize, newest merchandise and targeted assortment have effectively been adopted. Sainsbury can make a difference by product differentiation such as offer merchandise which has been successfully introduce by Harrodss of London which makes customer oriented/tailored suits and further clothe accessories. Such type of customer assistance increases the customer satisfaction as well as customer confidence. Retailers like Sainsbury Tesco, ASDA Morison are improving there efficiency by forecasting and merchandizing for stock control, space allocation and display. For ordering the goods, measuring the inventory and analyzing the sales. The supermarket chains have adopted there computers and scanners to manage there merchandize mix. Direct product profitability (DPP) is currently being used to measure the cost of the product in store from the point of arrival till a customer buys it. Low volume products have normally low handling and keeping cost as compare to the high volume products which have high handling cost and therefore are less profitable. Thus they are kept in a low volume normally. This strategy has been successfully by the Sainsburys by keeping the more number of groceries and a less number of home ware items therefore Sainsbury makes a profit margin from the FMCG products. (Philip Kotler, Millennium Ed ) Sainsbury supply chain The supply chain strategy of Sainsbury was lunched in autumn 2000. The supply chain strategy if Sainsbury is focused on managing all segments starting from logistics and distribution to the shelf of the store. The goal of the Sainsburys supply chain strategy in base on the following few principles: Paper less Stockless Simple Automatic Precise and accurate Sainsbury emphasize at improved performance via reducing the cost improving the accessibility and availability, minimum loss and maximum level of services. Development of such innovative processes is developing to provide most effective and efficient service with least cost, thus delivering the reduced cost and profit to the customer in aspect of price. Sainsburys replaced all of the warehouse management and data base management over a 3 year period time since year 2000. (www.sainsburys.co.uk) J Sainsbury chief executive Justin King announced the â€Å"Recovery to growth† at 14th may 2008. He said â€Å"†¦we have already celebrated our success in growing our sales by 2.5 billion pounds but today we confirmed that we have achieved all of the target we set ourselves in our three year recovery plan. Looking to the future: we now need to continue this success so that we can achieve our new three year target, which we set out last May, of an extra 3.5 billion pounds of sales by March 2011. this is the next part of our, `Making Sainsbury Great Again plan,` where we will be focusing on moving from recovery to growth. Its another challenging target but I am confident that we will achieve it. We will continue to concentrate on the things that have helped us succeeded so far- great service and great availability to drive great sales. We will also continue to carefully manage our costs, so we can increase our profit. Store development will also be big focus for us, with our half of our stores undergoing works and opening the hundred new convenience stores over the next three years. We will also be expanding our online operations to two hundred our stores.† By March 2008 Sainsbury achieved 2.7 billion extra sales over the original target of 2.5 billion. (The Telegraph, May 18th 2008) He also declared 45 million pound to be distributed as bonus among 118000 colleagues this June. It is very clear statement of Justin King that the key to success is the great service and great availability which proved Sainsburys great again. Great service includes the customer service after sale services and customer convenience in the stores. Where as great availability covers the availability all of the products at all time making successful the supply chain of the Sainsburys. The higher sales are result of supply improvement since 2005. Sainsburys has been focusing to improve the stock availabilities by resolving information technology issues and delivery problems which was affected by its bad supply chain earlier. In 2005 the sales increased 3.7 percent which latter on lifted up to 7.2 percent in late 2005. Justin King said â€Å"our major focus on availability in beginning to show results with both colleagues and customer noticing improvement in store†. Justin King alway s emphasizes on the availability in any aspect starting from improving themselves in terms of refurbishment and colleagues training. (www.bbc.co.uk) Supply Something New -Value and Quality For the very begging Sainsbury has been struggling to provide the customer satisfaction via quality and price. Sainsbury has adopted a number of strategies regarding the concern for example Taste The Difference, Be Good Your Self, Basic, Organic, special offers like Buy One Get One Free, Buy Four Cheapest Free, Multi buy Price Offer, Buy One Get One Half Price and many more. Sainsbury does not only keep the concern with the customer but with the supplier as well. Sainsbury launched its new plan regarding the innovation in retail industry by introducing the supply something new scheme. Scheme was offered from 21 SEP 2007 and is offered to all sized food supplier. Scheme encourages the suppliers to offer the best they can offer to be shelved in Sainsburys. Kellys of Cornwall, Danby Dale Pie Company, Jack Scaife Bacon and Honey Buns have been recently added on the list of Sainsburys products. The process is quick and reliable and takes only three months to complete. The successful appli cants are approached by the supply chain team to transport the product from producer to stores. The scheme has only been offered to small and medium size manufacturing companies so as to offer a minimal price to the end user depending upon the level of productivity of the producer for example cranberry, flap jack, and plain vanilla flap jack are offered at the price 2.59 pound and 3.39 pounds respectively. The scheme does not only reflects the innovative thought of the producer but the user himself because the scheme is valid for small and medium base firm only and it is only the buyer or journal customer/user who operates at such level. (http://www.supplysomethingnew.co.uk/index.asp?pageid=11) Sainsburys and Fare trade The fair trade label was first defined four decades ago in 1988 by Max Havelarr used for a coffee from Mexico. Basically fair trade is a strategy develops to minimize the poverty and growth for the developing and under developing countries. The fair trade was specially design for such formers who lake the access the world market possessing improved trade benefits. Sainsbury is the UK biggest fair trade retailer. The fair trade certify products are those which are bought from the marginalised small scale farmers and agricultural workers, keeping a non fixed minimum price that a buyer has to pay to the seller. It is the set price which covers the cost of the product. The fair trade price has the safety advantage to the farmers even if the price of the product falls below the market level. On the other hand if the market price higher then the fair trade prices the buyer has to pay the market price. Through this fair trade the buyers and sellers sign the long term trading relationship fo r a specific predefine grades of produce. The fair trade law tells the end user advantage of the usage of the product and helps in effective promotion and identification of deserving quality products. Sales of Fair-trade certified products in the UK Estimated UK retail sales by value 1998-2007 ( £ million) Estimated percentage increases from 2006-2007 Total sales: 127% increase by volume and 72% by estimated retail value Total coffee: 33% increase by volume and 24% by estimated retail value Total tea: 21% increase by volume and 24% by estimated retail value Wine: 47% increase by volume and 51% by estimated retail value Flowers: 71% increase by volume and 72% by estimated retail value Cotton: 1,655% increase by volume and 658% by estimated retail value The volume of the fair trade products has been doubled between year 2006 and 2007. according to the data, consumers spent 1.1 billion pounds on fair trade products in 2006. As an average Sainsburys sales around 10,00,000 fare trade bananas. Justin King said, â€Å"by working together on this scale, the new fund will help to dramatically extend the benefits fare trade create to more farmers and worker in new areas, which have previously note been fait trade accredited†. Sainsbury has a land mark to converte all of his bananas to fair trade in July 2007. According to the s Sainsburys sells 1000 bananas a minute, 150 thousand a week and 700 million bananas a year and all of the bananas are fair trade. The sale of bananas have been increased by 5 percent (approximately 35 million bananas) since the Sainsburys has jumped to 100 percent fare trade bananas.

Men, Football, and TV Essay -- Sports Televison

Men, Football, and TV By a series of surveys, interviews, and looking at people’s personal history I will prove that even though some women enjoy watching football, a higher majority of men enjoy watching football more than women because most men grow up watching football. Because most men grow up watching football it is a logical conclusion that they would continue to watch it when they grow up. On the other hand most women do not grow up watching football so it is logical to conclude that since they do not watch it when they are young they have no reason to watch it when they grow up. It is my opinion that men enjoy watching football more than women do. I know that some women do watch football; however, I believe they watch it for different reasons than men do. I decided that this would be an interesting topic for a research paper because I believe that football is a more masculine sport that most males grow up watching with other males in their households. They continue to primarily watch football with males, as they grow older. I used many different methods in determining if my thesis was correct. I took surveys, conducted interviews, and looked at each individual’s personal history to try to support my thesis. By using these different methods I tried to eliminate possible error. I interviewed a male and female student about the game of football to see if gender plays a role in determining whether football attracts more males or females. I then surveyed five women and five men. One male student told me that he only began watching football this season because of his roommate. He stated that even though he watched football with his father when he was younger, he... ...they told me it was not to support a team but rather they like how it feels and they like how certain jerseys match their clothes. I asked the men if they buy football memorabilia. They responded that they have bought some football jerseys but they would only buy jerseys of their favorite teams or favorite players. My final conclusion is that personal history plays a role in whether or not men and women watch football. All the men who told me their personal history told me that they watched football when they were young and most of the men still watch it to this day. All of the women told me that they did not watch football when they were young. When asked if they watch it now many said no and some said that they watch it every once in a while. Because of this I concluded that personal history plays a role in whether or not men and women watch football.

Deception Essay -- essays research papers

Deception   Ã‚  Ã‚  Ã‚  Ã‚  Whether conducted by the patrol officer, the victim’s advocate, the prosecutor or the investigator assigned to a special unit in the criminal investigation division, the interview of a victim, witness, suspect or informant is a critical element of any investigation. Precious resources in the form of man power, money, time and equipment can be wasted because of the failure of the interviewer to conduct a complete interview and accurately evaluate the credibility of the information gained from the subject interviewed.   Ã‚  Ã‚  Ã‚  Ã‚  As a part of the three pillars of the criminal investigative process, a thorough and complete interview provides greater insight into the psychological elements of the suspect or even victim’s behaviors during the commission of the crime. The interview can also provide understanding of and give a clear definition to the evidence isolated by the forensic investigation of the case. In spite of its importance however, the value of the interview alone can be nil without the psychological and forensic pillars. By the same token a poorly executed interview along with a flawed effort to assess credibility can degrade if not destroy the efforts in the forensic and psychological portions of the investigation and any subsequent prosecution.   Ã‚  Ã‚  Ã‚  Ã‚  A complete and successful interview will almost always be characterized by four basic elements: orientation, narration, cross-examination and resolution. In its own way, each of these four elements is unique and accomplishes specific goals. Without all four elements no interview will be complete. Orientation is accomplished on both an overt and covert level. Overtly the function of the orientation period is to establish some form of dialogue with the subject being interviewed. This can be achieved through personal introductions and possibly some form of brief light conversation if conditions and time permit. It is also the period during which the interviewer advises the subject as to the purpose of the interview, its importance, and the necessity to be totally forthcoming, honest and cooperative. Granted in many cases this is not going to be a socially comfortable situation nor will it always intended to be so. Covertly the objective of the investigative interviewer to establish some form of understanding of the person b... ...alysis of the subject’s narrative nor will they be effective at unlocking the truth during the cross-examination phase.   Ã‚  Ã‚  Ã‚  Ã‚  The final element of a successful interview will be the â€Å"resolution† phase. It is during this portion of the interview that the subject after effective cross-examination acknowledges their responsibility in the commission of the act or in the least that they had a motive to at least deliberately lead or outright lie to the interviewer. For these acts they must accept the consequences and provide truthful information to the interviewer.   Ã‚  Ã‚  Ã‚  Ã‚  It is through a â€Å"narrative based† interview that the investigative interviewer will be able to obtain the largest quantity of information as well as the highest quality. Without dedication by the investigator to attain these goals their efforts in the psychological assessment and the forensic identification, collection, preservation and analysis may suffer severely and ultimately the satisfactory conclusion of their case. Invariably there will also be only one real good opportunity to achieve these goals. It is imperative that the interviewer gets it right the first time.

Why did the standard of medical treatment improve so rapidly during the Twentieth century?

There are many reasons as to why the standard of medical treatment improved so rapidly during the twentieth century. But there were four main factors that triggered the diversion of medical treatment and those are war, government, technology and individuals. War played a big role in the improvement of standard of living, war was something that shouldn’t have happened due to millions of deaths but it did trigger a spark, a sudden development of treatment in order to save lives of soldiers quickly before they died. World war one and world war two are just to name a few and in world war 1 in particularly soldiers had lost a lot of blood and as a result died of blood loss. As a result of the loss of lives for this specific reason, blood transfusion was developed. There were many shell shocks where soldiers were traumatized by the event and so psychology was soon developed where doctors specialised in physiotherapy to help soldiers go through the traumas and stress of the world war. Furthermore through gun shots, many had faced terrible injuries where they lost limbs and so prosthetic limbs were developed and this resulted in soldiers being able to walk again like they previously could. World war two also came as a great shock and as this had happened later after the 1st world war there were developments in nuclear weapons and other substances that can be used against their enemy. Aeroplanes were now used to drop the nuclear bombs at opponent but in the plane itself is a different story where while in air, pilots are burnt to death due to the fuels. Many sadly die however there is a minority that survive but have burnt or damaged skin that are permanently damaged and for this plastic sugary was developed. This helped soldiers fix up their face till you could not even tell their face or body was damaged in the first place. Due to the sudden wars and demand for medical care, many realised in the process that there were no enough hospitals and so more hospitals were built for medical care. There was the government who also played a role in the development of medicine too because without the government it would have not enforced the public and therefore people would’ve done what they wanted. The government is n charge of finance and to fund medication for when medicine is prescribed from the GP to just getting normal tablets like paracetamol. But government is the one that controls the legalisation system where there make a law to have a vaccine done for example or else you would get a fine so it makes it compulsory to get the vaccine in safety for the nation. It means that everyone needs to have the vaccine. Furthermore it is the government which funded the starting of the NHS, the national health system. This was a beneficial system for every one of all ages as it made a great difference as most of what you need like medication is given for free. Previously you would also have to pay the GP however this wasn’t the case anymore and you would only need to pay for prescription which only cost a few pounds. In the case of undergoing an operation, that too would be free so it was a great help to everyone. However in order to fund the NHS, national insurance was paid from every person who’s employed where before they receive the wage, the national insurance would be subtracted from the wage. Between 1948 and 1949, ?373 million was spent on NHS, this is a quite a large figure so the government is taking in charge of a big service in welfare of the public health.

What Was the Story Behind Mississippi Burning

The Mississippi civil rights workers murders involved the 1964 lynching of three political activists during the American Civil Rights Movement. The murders of James Chaney, a 21-year-old black man from Meridian, Mississippi; Andrew Goodman, a 20-year-old white Jewish anthropology student from New York; and Michael Schwerner, a 24-year-old white Jewish CORE organizer and former social worker also from New York, symbolized the risks of participating in the Civil Rights Movement in the South during what became known as â€Å"Freedom Summer†, dedicated to voter registration. The lynching of the three young men occurred shortly after midnight on June 21, 1964, when they went to investigate the burning of a church that supported civil rights activity. James Chaney was a local Freedom Movement activist in Meridian, Michael Schwerner was a CORE organizer from New York, and Andrew Goodman, also from New York, was a Freedom Summer volunteer. The three men had just finished week-long training on the campus of Western College for Women in Oxford, Ohio, regarding strategies on how to register blacks to vote. After getting a haircut from a black barber in Meridian, the three men headed to Longdale, Mississippi, 50 miles away in Neshoba County, in order to inspect the ruins of Mount Zion United Methodist Church. The church, a meeting place for civil rights groups, had been burned just five days earlier. Aware that their station wagon's license number had been given to members of the notorious White Citizens' Council and Ku Klux Klan, before leaving Meridian they informed other Council of Federated Organizations (COFO) workers of their plans and set check-in times in accordance with standard security procedures. Late that afternoon, Neshoba County deputy Cecil Price — himself a member of the White Knights of the Ku Klux Klan — stopped the blue Ford carrying the trio. He arrested Chaney for allegedly driving 35 miles per hour over the speed limit. He also booked Goodman and Schwerner, â€Å"for investigation. † Schwerner, Goodman, and Chaney were all denied telephone calls during their time at the jail. COFO workers made attempts to find the three men, but when they called the Neshoba County jail, the secretary followed her instructions to lie and told the workers the three young men were not there. During the hours they were held incommunicado in jail, Price notified his Klan associates who assembled and planned how to kill the three civil rights workers. While awaiting their release, the men were given a dinner of spoonbread, green peas, potatoes and salad. When the Klan ambush was set up on the road back to Meridian, Chaney was fined $20, and the three men were ordered to leave the county. Price followed them to the edge of town, and then pulled them over with his police siren. He held them until the Klan murder squad arrived. They were taken to an isolated spot where James Chaney was beaten and all three were shot to death. Their car was driven into Bogue Chitto swamp and set on fire, and their bodies were buried in an earthen dam. In June 2000, the autopsy report that had been previously withheld from the 1967 trial was released. The report stated Chaney had a left arm broken in one place, a right arm broken in two places, â€Å"a marked disruption† of the left elbow joint and may also have suffered trauma to the groin area. A pathologist who examined the bodies at the families' request following their autopsies noted Chaney also had a broken jaw and a crushed right shoulder which were not mentioned in the autopsy report. As the autopsy photographs and X-Rays had been destroyed, the injuries could not be confirmed. Reaction The national uproar caused by the disappearance of the civil rights workers led President Lyndon Johnson to force J. Edgar Hoover and the FBI to investigate the case. Hoover's antipathy to civil rights groups caused him to resist until Johnson used indirect threats of political reprisals. During the investigation, searchers including Navy divers and the FBI discovered the bodies of at least seven other Mississippi blacks, whose disappearances over the past several years had not attracted attention outside their local communities. The disappearance of the three activists captured national attention for six weeks until their bodies were found. Johnson and civil rights activists used the outrage over their deaths in their efforts to bring about the passage of the Civil Rights Act of 1964, signed July 2, and the Voting Rights Act of 1965.

Biological Effect of Radiation

EFFECTS OF RADIATION Background Radiation is all around us. It is naturally present in our environment and has been since the birth of this planet. Consequently, life has evolved in an environment which has significant levels of ionizing radiation. It comes from outer space (cosmic), the ground (terrestrial), and even from within our own bodies. It is present in the air we breathe, the food we eat, the water we drink, and in the construction materials used to build our homes. Certain foods such as bananas and brazil nuts naturally contain higher levels of radiation than other foods.Brick and stone homes have higher natural radiation levels than homes made of other building materials such as wood. Our nation's Capitol, which is largely constructed of granite, contains higher levels of natural radiation than most homes. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | How does radiation have an impact on health? Too much radiation, like too much of anything, is harmful. We know about this harm from research and from accidents, and from the effects of the two atomic bombs dropped on Japan in 1945.The effects can range from mild gastrointestinal problems (such as nausea and vomiting) to changes in the blood, to damage to the central nervous system. Too little radiation, likewise, is also harmful. The world's flora and fauna, including human beings, have grown up in a radioactive environment. We know from research in which organisms have been shielded from everyday radiation that their growth is stunted. We also know it from comparing populations that receive different levels of radiation because of their location.Often, the populations receiving the most radiation are healthier and suffer fewer cancers. In between these extremes, it is usual to protect workers when they work in industries that use sources of radiation. Radioactive materials decay spontaneously to produce ionising radiation, which has the capacity to cause significant damage to the body 's internal chemistry, breaking the chemical bonds between the atoms and molecules that make up our tissues. Damage to the DNA of a cell is particularly important.The body responds by trying to repair this damage, but at high doses it is too severe or widespread to make repair possible, leading to short-term acute health effects. There is also a danger of mistakes in the natural DNA repair process, which can lead in the long-term to cancer. Regions of the body that are most vulnerable to acute radiation damage include the cells lining the intestine and stomach, and the blood-cell producing cells in the bone marrow. The extent of the damage caused is dependent on how long people are exposed to radiation, and at what level.These can include smaller head or brain size, poorly formed eyes, slow growth and severe learning difficulties. . | | COMMON RADIOISOTOPES AND THEIR USES Americium-241: Used in many smoke detectors for homes and businesses to measure levels of toxic lead in dried pa int samples, to ensure uniform thickness in rolling processes like steel and paper production, and to help determine where oil wells should be drilled Cadmium-109: Used to analyze metal alloys for checking stock and sorting scrap Calcium-47: Aid to biomedical researchers studying the cell function and bone formation of mammals.Californium-252: Used to measure the mineral content of coal ash and to measure the moisture of materials stored in silos Carbon-14: Used in research to ensure that potential new drugs are metabolized without forming harmful by-products. Cesium-137: Used to treat cancers; to calibrate the equipment used to measure correct patient dosages of radioactive pharmaceuticals; to measure and control the liquid flow in oil pipelines; to tell researchers whether oil wells are plugged by sand; and to ensure the right fill level for packages of food, drugs and other products. The products in these packages do not become radioactive. ) Chromium-51: Used in research in red blood cell survival studies. Cobalt-57: Used in nuclear medicine to help physicians interpret diagnostic scans of patients' organs, and to diagnose pernicious anemia. Cobalt-60: Used to sterilize surgical instruments; to improve the safety and reliability of industrial fuel oil burners; and to preserve poultry, fruits and spices.Copper-67: When injected with monoclonal antibodies into a cancer patient, helps the antibodies bind to and destroy the tumor Curium-244: Used in mining to analyze material excavated from pits and slurries from drilling operations. Iodine-123: Widely used to diagnose thyroid disorders. Iodine-129: Used to check some radioactivity counters in vitro diagnostic testing laboratories. Iodine-131: Used to diagnose and treat thyroid disorders Iridium-192: Used to test the integrity of pipeline welds, boilers and aircraft parts.Iron-55: Used to analyze electroplating solutions. Krypton-85: Used in indicator lights in appliances like clothes washers and dryers, stere os and coffeemakers; to gauge the thickness of thin plastics, sheet metal, rubber, textiles and paper; and to measure dust and pollutant levels. Nickel-63: Used to detect explosives and as voltage regulators and current surge protectors in electronic devices Phosphorus-32: Used in molecular biology IN MEDICINERadioisotopes have found extensive use in diagnosis and therapy, and this has given rise to a rapidly growing field called nuclear medicine. These radioactive isotopes have proven particularly effective as tracers in certain diagnostic procedures. As radioisotopes are identical chemically with stable isotopes of the same element, they can take the place of the latter in physiological processes. Moreover, because of their radioactivity, they can be readily traced even in minute quantities with such detection devices as gamma-ray spectrometers and proportional counters.

Concept Analysis: Mentoring Nurse Managers

Mentoring is a multidimensional relationship that energizes personal and professional growth (Wagner and Seymour, 2007). The purpose of this paper is to explore the concept of mentoring and the key role it plays in the development of nurse managers. Introduction Over the past 20 years the concept of mentoring has grown more popular in our workplaces. Many public service organizations, as well as, corporations have developed formal mentoring programs for both management and staff for the purpose of improving overall operations, productivity and overall commitment to the organizations goals. Mentoring is now being recognized in nursing and other healthcare fields. This concept analysis will attempt to clearly define the concept mentoring while differentiating it from precepting and clinical supervision. Finally, this article will discuss the importance of a mentoring program designed for developing managers. Definition While searching the literature, many articles regarding mentoring can be found in business and management journals but few are found in nursing and medical journals. In the nursing and medical journals the concept of mentoring appears murky. In some cases the terms mentoring, precepting and clinical supervision are used interchangeably. This leads to confusion and inaccuracy. The word mentor dates back to Greek Mythology. Mentor was a friend of Odysseus entrusted with the education of Odysseus’ son Telemachus. The Webster dictionary defines mentor as a trusted and wise counselor or guide, a tutor or coach (Give, 1966). Other definitions include, â€Å"a learning relationship†, â€Å"a critical companionship† and a process in which two or more people create a connection in a safe environment that allows healing truth and wisdom to be discovered (Wagner and Seymour, 2007). For the purposes of this paper we will use the following definition: Mentoring occurs when a senior person in terms of experience not necessarily age provides information, advice and emotional support for the mentee or protà ©gà © in a relationship lasting over an extended period of time and marked by emotional commitment by both parties. If the opportunity presents itself the mentor uses both formal and informal forms of influence to further the career path of the protà ©gà ©. (Bowen, 1985) The mentoring process consists of four steps: initiation, cultivation, separation and redefinition (Kram, 1983). The first stage involves the mentor and the mentee becoming acquainted and setting goals. During the cultivation stage, information is shared, problem solving, decisions and exploration of alternatives occur. During the separation stage, the mentee is empowered to move towards their goal and enhance their career path. In the final stage of redefinition, the mentor/mentee relationship evolves to a mutual friendship or the relationship is terminated. (Wagner and Seymour, 2007) As stated earlier mentoring should not be confused with the terms preceptor and clinical supervision. Clinical supervision is defined as the process whereby a practitioner reviews with another person his ongoing clinical work and relevant aspects of his own reactions to that work. It is also defines as a practice focused professional relationship involving a practitioner reflecting on practice while guided by a supervisor. (Lyth, 2000) Clinical supervision focuses on an individual situation. Once the goal is reached the process is complete. Precepting is defined as teaching job responsibilities and related tasks (Grossman, 2009). The precepting relationship is similar to that of a teacher and student. Once the task is learned sufficiently, the relationship ends. The precepting relationship is time limited in that the task must be learned within a certain timeframe. Attributes of Mentoring Walker and Avant define this step of concept analysis as showing the cluster of attributes most frequently associated with the concept (Walker and Avant, 2005). Some of the common attributes involved in mentoring are caring, self reflection, confidence and knowledge. In the literature search caring is addressed in every mentoring article I read. Every successful mentor/mentee relationship has a caring base. Consider Watson’s Theory of Human Caring, in the caring moment the caregiver and the cared – for share on a personal level and create a mutual opportunity for learning from each other (Watson, 1999). This statement mirrors the definition of mentoring. Self reflection is the process in which someone stops to re evaluate a situation or action after the occurrence of an event. This is done for the purposes of learning, self growth and self improvement. A good mentor realizes that during the process they too will learn a great deal. Confidence is believing in yourself and your abilities even in the face of adversity. A good mentor does not fear teaching or sharing information. Succession planning is not a threat, but rather, the opportunity to continue their work and legacy in the organization after retirement (Tagnes, Dumont, Rawlinson and Byrd, 2009) Finally, the mentor must possess mastery of knowledge in their area of expertise. If the mentor has no knowledge or information to share, the process cannot start. Antecedents Antecedents are those events or incidents that must occur prior to the occurrence of the concept (Walker and Avant, 2005). Two crucial antecedents to mentoring are the mentor and the mentee or protà ©gà ©. Without either party, the concept will not exist. The other critical antecedent is the mentor must possess knowledge and skills to be shared. Effective communication skills and interpersonal skills are also necessary. If adequate communication cannot occur, the mentoring relationship cannot develop. The mentor and mentee must also be committed to devoting time to the process. If there is no available time, the mentoring process cannot begin. Consequences Consequences are those events that result from the occurrence of the concept (Walker and Avant, 2005). Successful mentoring programs benefit an organization by: increasing retention, reducing turnover costs, improving productivity and enhancing professional development. Creating a mentoring culture continuously promotes individual and employee growth and development (Foster, 2008). Model Case Example Sally is a new nurse manager. During her orientation process, Paulette is her assigned preceptor. Paulette has been with the organization many years and has over 15 year’s management experience. She voluntarily offers her services as a mentor to many new managers. After meeting and discussing goals, they decide Sally needs assistance understanding the various roles of people in the organization and how their roles interact with one another. Paulette takes Sally with her to meet the various employees. She schedules luncheons and meetings with various departments so Sally can better understand their roles. She also brings Sally to the administrative meetings as well as the administrative picnic to learn how decisions are made. Sally is encouraged to voice ideas and concerns in these various sessions. Her input is well received. After approximately 6 months Sally now has a sense of confidence and feels comfortable handling many of the day to day situations presented to her. Although the formal mentoring program is complete, Sally still meets with Paulette every few weeks to discuss life and feels comfortable calling her for advice. Paulette also calls Sally from time to time for her opinion regarding situations. This example sites all of the necessary qualities for a positive mentor/mentee relationship. Illegitimate Case Model As Kim started her role as a manager, the administrator assigned her worthwhile and appropriate assignments and tasks to perform. She had the opportunity to attend a multitude of meeting and had some contact with the major staff. However, she was never invited to listen to informal conference calls or side meetings where all of the major decisions were made. She was not involved in the development of changes. She was however, told what need to be done by her administrator. She was not informed of any history behind decision making strategies. The administrator in this situation served as a preceptor not a mentor. She only took the time to teach tasks and failed to elicit input or encourage professional growth. Conclusion Mentoring is a multidimensional process that can be learned over time. It requires reflection, knowledge of self and profession, knowledge of mentoring process and skills, communication and social skills, practice and support (Vance, 2002). Qualities of a good mentor include: commitment, honesty, compassion, personal/professional ethics, expertise, energy, creativity, effective interpersonal and communication skills (Kappel, 2008). A good mentor is passionate about her work and is committed to helping the mentee successfully meet their goals. Communication between the mentor and mentee is open and honest in a positive caring environment for success to occur. A good mentor creates opportunities and opens doors. Mentors know your strengths and abilities. They do not set you up for failure. Mentors set an example through both their words and actions. Mentors want you to succeed and help you learn from your mistakes. Mentors want you to become independent. Mentoring nurse managers is crucial to the success and survival of nurses. The nursing profession is continually working to recruit more people into the field. Nurse retention can improve under the supervision of visionary nurse leaders because the environment created by their leadership is directly related to the success in retaining nurses (Colonghi, 2009). Nurse Managers need seasoned mentors to guide and nurture them to their full potential which promotes a supportive environment and give them the endurance to survive in difficult times. The mood, attitudes and examples set by the nurse manager set the tone and attitudes of the staff.

Cornflower Blue Marketing Strategy Assignment Example | Topics and Well Written Essays - 1000 words

Cornflower Blue Marketing Strategy - Assignment Example With increased demand for herbal products in the current world, competition has been on the rise. Marketing strategy of utilizing technology and advertisement will go a long way in making Cornflower Blue products be known in the entire region (Mennem, 2007). This is through the utilization of e-marketing and advertisement strategies. Every business in the 21st century is exceptionary keen in the choosing a target audience for its product. The embracing of marketing is an aspect of organizational function that will enhance communication, creation and delivery of value to the potential and existing customers (Hulsmann and Feffermann, 2011). This will also help in the management of customer relationships in a manner that will benefit Cornflower and its owners. Marketing is very critical in the sense that it influences the demands for wants of the target clientele through communication of what the organization has to offer the potential and existing customers (Burrow and Bosiljevac, 2012 ). 2. Market segmenting for two, different â€Å"Cornflower Blue’ products and product ranges. Through the utilization of positive perception people has on natural products, it would be imperative to tap on this strong point and develop a new market base from other regions rather than concentrating in Southern England. The information obtained from the customers will help in operation by enhancing what the customer wants from Cornflower Blue (Mennem, 2007). This will be in the target strategic move of coming up with a classic image of their outlets. The market segmentation would be crucial with body care and aromatherapy products being marketed and grouped together alongside the culinary products. This would see the effective and efficient creation and delivery of... Cornflower Blue is a small chain specializing in sale of herbal remedies, herb based body care and aromatherapy products. They also deal in culinary products like chutneys, honey and teas. With an outlet chain currently totaling five retail outlets, it stated as a family shop in the 60s, in Oxford. For effective marketing and realisation of higher sales, Cornflower Blue has to initiate a strategic marketing plan that aims at maximizing the sale by targeting all potential customers. According to Lamb and Hair, marketing is highly crucial towards the boosting of sale with the proper market target and utilization of strategic marketing steps. Shaw argues that any business venture that aims at promoting the sale has cost affiliation, with respect to this; Cornflower Blue will incur marketing costs, which will reflect in the realisation of increased profits. Cornflower Blue has been making its sales effectively but, with the incorporation of marketing strategy; there is prospective achievement that will see more sales and growth of its outlet chains. Marketing has progressively been changing with technology, and the embracing of ICT has resulted to e-marketing that Cornflower Blue can utilize to reach the global market. It is crucial for Cornflower Blue to shift from relying on the traditional mode of the word of mouth for marketing and embrace strategic marketing approaching devised in this plan. This incorporate brand differentiation, promotion and advertisement, marketing, as well as electronic marketing. The main recommendation in this regard would be for Cornflower Blue to launch a website named cornflowerblueworderfulproducts.com to market and distribute its products online. This is inline with being at per with the growing technology and maintaining competition in the growing industry of natural products.

Workplace Violence from an organizational perspective Coursework

Workplace Violence from an organizational perspective - Coursework Example During the incident, the admission clerk who was threatened by the three men alerted the security force, and other members of the organization. The police who were present at the time swung into action and managed to apprehend the offenders. The incident left many of the organization’s staff members traumatized, the admission clerk getting affected to the point of leaving work. The affected staff were offered emotional counseling to help them overcome emotional trauma. The federal government has no specific requirements to protect workers from violence in the organization. However, there are a number of organizations that have come up with standards to prevent violence in the workplace, assigning responsibility for safety in the workplace. The US Department of Labor Occupational Safety and Health Administration (OSHA) for example has established guidelines and made recommendations aimed at reducing workers’ exposure to violence. The organization has however not institut ed any rules in this respect. Each state has the capacity to enact legislations relating to workplace safety. Currently, 16 states have enacted legislations that demand the establishment of workplace violence prevention programs, the study of violence in the workplace, incident reporting and tougher penalties for offenders. The Washington Industrial Safety and Health Act (WISHA) demands the reasonable protection of employees from violence and that incidences of violence be reported to the Washington State Department of Labor and Industries. The healthcare facility being accredited by the Joint Commission needs to comply with the commission’s standards and therefore manage safety risks. According to the Environment of Care Standard 1.10, the organization should have a written safety plan that complies with OSHA recommendations, calling for staff commitment to safety. Management needs to monitor the organization taking not signs of violence for granted. Compromising on workplac e safety and security may have serious legal implications on both employers and workers. Management styles employed in running the organization should be constructive and strategies that are aimed at boosting safety and security should be implemented. The worksite should also be analyzed for potential and real hazards and workers trained on safety and health. Furthermore, the organization’s culture should be one that is intolerant to violence as demonstrated by its vision and mission. Management also needs to utilize tested models in resolving conflicts, complete a threat assessment and keep records that relate to threats and violence in the organization. Furthermore, a multidisciplinary approach should be taken in ensuring that the entire workforce understands the organization’s â€Å"no violence† policy. Registered Nurses (RN) need to promptly asses every employee’s safety needs and assist them accordingly while at the same time seeking to ensure that p atients live in a safe environment. Indeed, all employees wish to work in a safe and secure environment. However, workplace violence impacts the healthcare industry negatively, especially with respect to the recruitment and retention of staff. Violence lowers workers’ morale and could cause physical pain and emotional trauma. Emotional trauma is commonly associated with poor work performance, absenteeism and high employee turnover. In order to establish such an environment, both management and employees should take a proactive role to establish a positive culture – one that prioritizes safety and good health. Management should asses risks and respond to safety needs appropriately, training employees on the subject in case of need. Workers on the other hand should be committed to providing